Business environments experienced rapid transformation and have had positive and negative effects on business organizations according to their responsiveness, adaptation and competitive capabilities. This information raised two vital questions: Firstly, why do some organizations have the ability to succeed and transcend its competitors while others fail? Secondly, what distinguishes responsive and adaptive organizations (agile) from organizations that fail to respond quickly and adapt to rapid changes in the business environment?
Organizations that experienced success realized that continuity and sustainability of said success in the long term depends on strategic agility and the need to achieve entrepreneurship and excellence in the field. Once achieved, the organizations learn and benefit from their experiences and continual improvement to capitalize on market opportunities. Knowledge allows the seizing of those opportunities; relying on Strategic Agility to form the basis of organizational success and sustainability in enhancing, reconfiguring value through penetrating new markets, adoption of new business models, and achieving innovation compared with competitors.
Contemporary ideological developments in the strategic management field urge organizations to break the siege and bring what is new and unique. One of those goals of Strategic Learning aims to change the knowledge base of the organization, improve their capabilities and activate relationships with its environment through adapting with internal and external variables. In the same context, Strategic Learning is a fundamental pillar that has its impacts on the Strategic Agility of business organizations as a strategic solution to address the challenges faced by organizations in the business environment. Accordingly, the current research modestly contributed to aid the organizations wishing to achieve strategic successes.
These developments have become an urgent need for organizations that operate in an environment characterized by rapid changes and intense competition witnessed by the markets. Ability to survive depends on superiority over competitors through reinforcement of their capabilities and core competencies, becoming a pioneer in its field in terms of identifying the customer’s needs and desires and inventing new ways of doing business. These activities need Strategic Agility to be implemented. As a result of the above, the current study came to focus on the nature of Elba House Company dealing with those changes and determining the level of strategic learning contribution in the Elba House Company in achieving Strategic Agility and presenting recommendations that can enhance organizational performance.
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(Author: Wael Mohamad Subhi Idris, Methaq Taher Kadhim AL-Rubaie